Launched in July this year, Pokémon Go has become a global phenomenon, reaching 500 million downloads within two months of release. The augmented reality game, designed for mobile devices, allows users to capture, battle and train virtual creatures called Pokémon that appear on screen as if part of the real-world environment. But can the game’s enormous success deliver any lessons to the fields of natural history and conservation?
Source: What can Pokémon Go teach the world of conservation?
