With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016’s surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
The marketing superheroes behind the movie have teamed up with 7-Eleven, which is hosting the augmented reality experience in its mobile app for iOS and Android and in its stores starting Monday. AR company Zappar designed the experience, according to a 7-Eleven spokesperson.
Clicking the camera icon on the app’s home screen (the one with “Meet Deadpool” scrawled beneath it and an arrow pointing to… more
Source: 7-Eleven Joins Forces with ‘Deadpool 2’ for Augmented Reality App & In-Store Experience
