Not content to let NFL’s official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut’s playbook with a promotional augmented reality game.
Available now through Dec. 31 in the 7-Eleven mobile app for iOS and Android, users can play an augmented reality football mini-game to test their quarterbacking skills.
The game challenges players to guide a virtual quarterback in tossing the pigskin through hoops projected into their physical environment at varying distances and point values, with some targets moving (or flying) around the screen. Oh… more
Source: 7-Eleven Puts Augmented Reality in the Game to Attract Football Fans
