The Washington Post believes augmented reality adds an extra layer to stories, and they’re doubling down on that belief by adding in new AR features into their already popular “rainbow” news (iOS and Android) and Classic (iOS and Android) news apps.
Last year the media company created a visual account of Freddie Gray’s case, which lived on the ARc Stories app. According to a story in Digiday, they’re now building an AR framework directly into their two existing apps to integrate their AR content with their regular print content.
Their first foray into AR required readers to download the ARc… more
Source: The Washington Post to Start Using Augmented Reality to Tell Better Stories