Immersive technologies are expanding creative experiences, and have a broader reach than simply Pokémon Go
Brands are experimenting with immersive technology to create electronic empathy – blending digital and experiential marketing to bring shared experiences to a wider audience.
This year, virtual reality (VR) headsets including Oculus Rift and HTC Vive hit the consumer gaming market, while Google Cardboard offers a limited VR experience via the smartphone. Augmented reality (AR) adds a virtual digital layer to our smartphone screens and mixed reality blends physical and digital elements.
Related: Virtual reality: are you ready for surreal estate?
Related: Facial recognition – a powerful ad tool or privacy nightmare?
Immersive technology needs to focus on connecting humans to humans in a profound way
Continue reading…
Source: Electronic empathy: meet the next wave of virtual reality
