To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
The company’s new Reserve Roastery in Shanghai, the second such location of its kind in the world, will be the first Starbucks location to employ augmented reality powered by Alibaba Group’s scene recognition platform to integrate the on-site and online customer experiences.
When visiting the 30,000-square-foot facility, shoppers can point the cameras of their mobile devices at points of interest and use the Roastery’s web app or Alibaba’s Taobao app… more
Source: Starbucks Brews Up Augmented Reality App to Enhance Roastery Experience
