Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.
Using Apple’s ARKit, the BMW i Visualizer app allows you to select and customize a life-sized version of the BMW i3, i3s, or i8 car while in any location. But beyond simply giving you the ability to change the color of the cars and the style of rims, the app also allows you to step inside the vehicle to view detailed virtual reproductions of the interiors of the automobiles. You also have the ability to turn the car’s lights on… more
Source: BMW Uses ARKit to Let You Customize Your New Car in iOS
