Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Mall mainstay Swarovski has partnered with AR developer Perfect Corp. to design three filters to showcase the retailer’s crystal jewelry styles. The filters are accessible exclusively at the Crystals from Swarovski pop-up store in New York until Dec. 11, after which the effects will be available to all via the YouCam Makeup (iOS | Android) and YouCam Fun (iOS | Android) apps. “We are… more
Source: Swarovski & Other Retailers Try Using Augmented Reality to Lure Holiday Shoppers to Stores
