Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
In this case, the carmaker, with a technology assist from Blippar, is using its augmented reality powers to bring a little joy to the lives of hospitalized children facing grave illnesses at the Children’s Hospital of Orange County in California. The company sponsored the “Ultimate Get Well Card,” an augmented reality experience for patients at the hospital. An iPad serves as a… more
Source: Honda Thaws Our Cold Hearts with Augmented Reality Get Well Cards for Hospitalized Children
