Apparently, Amazon’s new year’s resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
Last November, Amazon updated its iPhone and iPad apps with ARKit to display a limited selection of furniture, home decor, electronics, and toys in AR. Now a behind-the-scenes video has surfaced of an AR experience pushing athletic wear from Mission for a private event for media and influencers in New York.
The retailer took a fairly unique approach with this new AR experience. Mission clothing was displayed on virtual animated fitness models, which users could… more
Source: Amazon Pushes Athletic Wear in Augmented Reality with Mo-Capped Fitness Models
