A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft’s HoloLens.
It all started last week when the film’s director, Steven Spielberg, was quoted in an interview saying that the Oculus Rift had been used in the production of the film. Sounds fairly unremarkable, until you remember that the film’s producers have struck an official marketing partnership with Oculus’ chief rival, the HTC Vive.
The revelation raised quite a few eyebrows in the competitive VR space… more
Source: How ‘Ready Player One’ Used Microsoft’s HoloLens to Help Build Its VR Cinematic Universe
