Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retrieve virtual eggs from real-world locations. Players tap on the found target on the game map when they arrive at the location. In turn, the virtual egg is displayed in the Snapchat camera, where players again tap the egg to capture it and reveal an animated surprise in the form of a dancing bunny.
In my limited gameplay… more
Source: Snapchat’s Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games
