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Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection

Do you see a red door and wonder if it might be a good idea to paint it black? You could “ask Ask Sherwin-Williams,” or, better yet, you could just ask the new augmented reality features in the retailer’s mobile app.

While the company’s ColorSnap Visualizer app for iOS and Android has previously given the Bob Villas of the world the opportunity to preview paint colors through still photos, the addition of an Instant Paint feature in the app’s latest update enables live previews in augmented reality.

On devices compatible with ARKit and ARCore, Instant Paint easily recognizes walls and can… more

Source: Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection

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Swiss Society of Virtual and Augmented Reality
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