New Balance is helping Liverpool Football Club (FC) fans see how they look in the team’s new kits with an augmented reality experience in Snapchat.
The Lens uses background segmentation to replace the user’s surroundings with a virtual stadium and a full-body mask to place the team’s jersey (or kit, in the parlance of the football world) on the user’s torso. All the while, the team’s anthem plays in the background.
“This unique New Balance Snapchat experience enables football fans to authentically capture the passion and spirit they have for the sport and how they feel when they pull on the… more
