Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday’s introduction of augmented reality ads in its News Feed.
News Feed AR ads will enable advertisers to insert AR camera effects, from virtual product try-ons to promotional 3D content, directly into ads.
Like Snapchat’s Shoppable AR, the AR experiences will also give brands the opportunity to integrate calls to action that persuade consumers to navigate to an online store to purchase makeup or install a mobile game. Of course, the experiences can also be captured and shared with… more
Source: Facebook Brings Augmented Reality Ads to Its News Feed
