The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
The Sponsored Lens, purchased by Warner Bros. to promote the new The Nun horror movie, uses background segmentation to provide a mostly darkened front-facing camera view. Users are asked to blow out the virtual candle in the foreground, an action that’s detected via facial cues by Snapchat.
The smoke from the candle transforms into the titular apparition behind the user and, if that wasn’t scary enough, the ghostly woman of the cloth then pops up in the… more
Source: Warner Bros. Conjures ‘The Nun’ Snapchat AR Lens to Scare Up Ticket Sales
