This year’s holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to draw customers into brick and mortar stores in the coming weeks.
But the marketing similarities end there, because the AR methods used by both companies vary greatly.
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Walmart, with the help of augmented reality developer Zappar and marketing partner Advantage Solutions, has decked the retail halls of its brick and mortar… more
Source: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers
