Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
On Thursday evening, Snapchat launched a Sponsored World Lens featuring Bumblebee in car form transforming into its robot form in the user’s physical space.
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The front-facing Lens consists of a “Decepticon scanner” that performs its function when users raise their eyebrows. The scanner… more
