Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
This year’s site for the league’s annual star-studded event, which takes place on Saturday and Sunday, is Charlotte, North Carolina, the current home of Charlotte Hornets owner and perhaps the greatest basketball player of all time, Michael Jordan.
Don’t Miss: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet
As such, this weekend presents the ideal setting to promote… more
Source: Snapchat Lays Up Lens Studio Experience for Nike’s Jordan Brand at NBA All-Star Weekend
