Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.
So, for the second straight year, Niantic will encourage Pokémon GO to assist with cleanup events on Earth Day, April 22, while catching pocket monsters. This year, Ingress factions are invited to play and pick up trash as well.
“We’re excited to announce our second annual Earth Day campaign coming this April. As some of you recall, we celebrated Earth Day last year and made some major impact… more
