Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has returned to the AR well for Avengers: Endgame with the Iron Man MK50 Robot from Ubtech, which was unveiled on Tuesday.
With the companion mobile app for iOS and Android acting as the control interface, users can control the walking and talking robot in augmented reality wargames and missions. Using their mobile device’s camera… more
Source: Marvel Continues Its Augmented Reality Rampage with Iron Man Robot for ‘Avengers: Endgame’
