One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it’s got.
On Monday, Snap did just that by opening an augmented reality exhibit at the La Malmaison art gallery featuring the digital creations of innovative Los Angeles-based artist Alex Israel.
Inside the La Malmaison, Snap and Israel have installed five “Snap-Portraits” that are brought to life via Snapchat’s Marker Tracking. Influenced by Israel’s passion for his hometown, the portraits host virtual palm trees… more
Source: Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens
