For those about to rock, Live Nation salutes you, now with augmented reality.
This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
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Among the offerings are “AR Livestream,” which will enable music fans not in attendance to view live performances in their own environment via a virtual, four-sided… more
