While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
On Wednesday, YouTube rolled out its first virtual makeup try-on experience in a video by Roxette Arisa, a Los Angeles-based makeup artist whose channel has more than 1.1 million subscribers and 66.5 million views.
Google unveiled the virtual makeup capability in June at Cannes Lions, but Mac Cosmetics is the first to be able to take advantage of it, with 24 shades of virtual lipstick available for viewers to try on.
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Source: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics
