It looks like Snap’s foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
Now through Sept. 24, Los Angeles residents and visitors will have the opportunity to interact with a billboard at 1008 W Sunset Plaza advertising the fourth season of The Dead Girls Detective Agency and another at 1009 W Sunset for the new series Dead of Night.
Both billboards utilize Snapchat’s image recognition AR technology. Users scan the embedded Snapcode with the camera of the Snapchat app for iOS or… more
Source: Snapchat Doubles Down on AR Billboards to Promote Snap Originals Series
