There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.
The barrage of AR camera effects come courtesy of Lens Studio, which is also making the extra effort to draw attention to these Lenses via its Twitter account.
The latest example comes from Atlantic Records, who published the Lens for “Wake Up in the Sky,” a hit collaboration between Bruno Mars, Gucci Mane, and Kodak Black. The Lens recreates a scene from the music video… more
Source: Snapchat Is Helping the Music Industry Reinvent Music Videos via Lens Studio
