Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L’Oréal, which acquired the company last year.
Now, after Facebook added ModiFace to its AR platform earlier this year, online retail behemoth Amazon is following suit and has agreed to use ModiFace’s technology for cosmetics products on its web store. Running on Amazon Web Services, the try-before-you-buy tools from ModiFace will be available for lipstick sold to US and Japan-based customers.
“We are excited to team up with ModiFace to make shopping for cosmetics online even easier by… more
Source: Amazon Adding Virtual Try-On from L’Oréal’s ModiFace to Its Beauty Products
