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Apple AR: Amazon Harnesses the Power of Apple’s ARKit for Black Friday Rush

As if Amazon didn’t already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.

While Amazon may have lagged behind IKEA in arriving to the ARKit party, the company’s timing couldn’t be better, now that its Black Friday push has officially begun. Amazon’s AR feature allows customers to visualize not only furniture and home decor, like IKEA Place, but also electronics, kitchen appliances, toys, and games. The new AR view feature is embedded in the Amazon app’s camera… more

Source: Apple AR: Amazon Harnesses the Power of Apple’s ARKit for Black Friday Rush

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Swiss Society of Virtual and Augmented Reality
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