Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
To promote the latest installment, Insidious: The Last Key, Sony Pictures has possessed the BeautyPlus (iOS | Android) and MakeupPlus (iOS | Android) apps with spooky AR image filters.
While the casual observer may wonder why Sony didn’t look to Snapchat or Facebook as a promotional partner, the studio’s decision to pair with the China-based app maker is likely a bid to reach a more international audience with the horror franchise.
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Source: Augmented Reality Haunts Meitu Apps in the Name of ‘Insidious: The Last Key’
