Free beer and AR? What could be better?
Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called “Snatch.” Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
Snatch was designed specifically for promoting consumer/company engagement. In a statement, Phil Lloyd, Chief Customer Officer at Snatch said:
Snatch is about our brands engaging with consumers in a place they’re accepted and welcomed, not interrupting them with advertising. Combining brand rewards… more
Source: Augmented Reality Treasure Hunt Allows You to ‘Snatch’ Up Free Beer
