Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).

To celebrate the 15th anniversary of the game and its re-release as World of Warcraft Classic, the game’s publisher Blizzard has enlisted Snapchat to mix old tech with new via some interactive AR Lenses.

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Appearing in the AR carousel in the Snapchat app for iOS and Android across the US on… more

Source: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses

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Swiss Society of Virtual and Augmented Reality
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