Disney Chairman and CEO Bob Iger has out and out rejected Virtual Reality (VR) as a component of any Disney Theme park. While Knott’s Berry Farm, why-hasn’t-this-chain-shut-down-yet Sea World (seriously, RIP Tillikum), and Six Flags have all invested in VR to help spice up their parks in this theme park depression period, Iger has “ordered his team not to even think about it.” Iger instead is very much onboard the Augmented Reality (AR) train.
Thursday, Iger spoke at a USC Marashall and Annenberg event, and sounded excited about the possibility of AR within ride attraction. While a headset… more
Source: Bob Iger Says AR, Not VR, Is the Way of the Future for Disney Parks
