Facebook is aware that Snapchat is killing the social media game amongst the youths, which makes sense, because in 2017, video is king in social media currency. Facebook has continually shown that Mark Zuckerberg and crew seem to think the best strategy to keep up is to simply copy them.
The newest development in this game of copycat is Facebook’s update of their in-app camera, which is essentially just Snapchat on Facebook. This means Facebook is bringing augmented reality (AR), in the form of ridiculous Snapchat-esque filters, to the masses. By the masses, we of course are referring to all… more
Source: Facebook Copies Snapchat Again by Putting Augmented Reality Camera Filters in the Main Facebook App
