After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
This week, at the Cannes Lions International Festival of Creativity (basically the Oscars plus SXSW of the marketing industry), Google unveiled a trio of new immersive advertising products with appeal to consumer brands.
First up, Google is bringing a virtual makeup feature, dubbed AR Beauty Try-On, to creators and cosmetics brands on YouTube, where makeup tutorials are a big deal.
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