The hype for HBO’s Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season’s official trailer, but it’s a Snapchat promotion that will truly make fans at SXSW bend the knee.
Using what Snapchat calls AR Marker Tech Lenses, HBO has installed a multi-room immersive experience at the festival called “Bleed for the Throne.” While interacting with the experience, attendees find four AR experiences that are unlocked by images dispersed throughout the space.
In one experience, fire and ice envelope a map of Westeros, while another… more
Source: HBO Crowns Snapchat as King of Its ‘Game of Thrones’ Augmented Reality Promotion at SXSW
