With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
Layar is an augmented reality app that allows you to scan print materials associated with Layar, like magazines and newspapers, to see… more
Source: Layar AR Creators Want Their Company Back, Believing Blippar Is Ruining It
