Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it’s the perfect time to shop for Lego apparel at a store modeled after that world.
As luck would have it, longtime official Lego licensee Kabooki has done just that, creating a virtual pop-up store via Snapchat and its Shoppable AR platform to sell its Lego Wear collection for adults.
Video: .
And the apparel company truly takes the term Shoppable AR to heart. Upon scanning the Snapcode, the AR Lens ushers users into a virtual store populated with Lego figures… more
Source: Lego Partner Kabooki Builds Virtual Pop-Up Shop with Snapchat’s Shoppable AR
