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Lego’s Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.

This week, the company unveiled its Hidden Side line of augmented reality playsets, which include an ordinary looking school, house, bus, and graveyard, which all become haunted with virtual ghosts and goblins through a companion mobile app.

Don’t Miss: The 50 Best Augmented Reality Apps for iPhone, iPad, and Android Devices

Lego won’t release the app and eight playsets until August, but the company will have the sets on display at the American International… more

Source: Lego’s Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms

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Swiss Society of Virtual and Augmented Reality
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