Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi’s and Disney becoming the latest brands to try on the e-commerce platform for size.
Accessible via a Snapcode posted on Twitter and on display in the Disney Springs Levi’s store, the augmented reality experience places a virtual rendering of a Mickey Mouse denim cap, with a smile from the user triggering a background and foreground effects within the frame.
For the rear-facing camera, users can project a 2D sticker of Mickey Mouse himself into their surroundings, along with a lighted… more
Source: Levi’s Now Selling Exclusive Disney Denim Through Shoppable AR Lens on Snapchat
