Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
Lionsgate and promotional partner Pepsi are running not one but two AR experiences to promote the film. One is the traditional facemask Lens, but this one uses Snapchat’s background segmentation technology to put the user into the hair, glasses, and hoodie of the titular character.
The other experience uses Snapchat’s newer Snappables format for gaming and multi-user experiences, which… more
