liverpool-soccer-fans-can-try-teams-uniform-augmented-reality-with-new-balance-snapchat-lens.1280×600

Liverpool Soccer Fans Can Try on the Team’s Uniform in Augmented Reality with New Balance Snapchat Lens

New Balance is helping Liverpool Football Club (FC) fans see how they look in the team’s new kits with an augmented reality experience in Snapchat.

The Lens uses background segmentation to replace the user’s surroundings with a virtual stadium and a full-body mask to place the team’s jersey (or kit, in the parlance of the football world) on the user’s torso. All the while, the team’s anthem plays in the background.

“This unique New Balance Snapchat experience enables football fans to authentically capture the passion and spirit they have for the sport and how they feel when they pull on the… more

Source: Liverpool Soccer Fans Can Try on the Team’s Uniform in Augmented Reality with New Balance Snapchat Lens

ssvar

View posts by ssvar
Swiss Society of Virtual and Augmented Reality
Scroll to top

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close