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Mirage World Sticks Ephemeral Memes in Real World Locales via iPhone (Without ARKit)

Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon.

“That’s not how it works! That’s not how any of this works!” And a meme is born.

Well, what if I told you there was an app that let users turn real-life walls into digital walls for sharing content?

That’s what Mirage World does with its eponymous iOS app they released last week. The app enables what they call “virtual graffiti,” which is a very apt description. The iOS-only app lets users take photos of landmarks in the real… more

Source: Mirage World Sticks Ephemeral Memes in Real World Locales via iPhone (Without ARKit)

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Swiss Society of Virtual and Augmented Reality
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