After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existing mobile apps for iOS and Android, as well as its retail stores.
Nike Fit uses computer vision and machine learning to scan a customer’s foot and measure its full shape. The app uses the smartphone’s rear-facing camera to find 13 data points on the subject’s foot and calculate an accurate fitting based on the customer’s… more
Source: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores
