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Nike’s Newest App Uses AR to Sell Momofuku Sneakers

Nike’s newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro “Momofuku” sneakers.

The free app — available for both iPhone and Android — generally works sans AR by allowing users to shop for popular Nike sneakers. However, for the much-anticipated Momofuku sneakers, Nike has rolled out AR technology so customers will have to do a little hunting if they want a pair.

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To purchase the coveted sneakers, users have to utilize their… more

Source: Nike’s Newest App Uses AR to Sell Momofuku Sneakers

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Swiss Society of Virtual and Augmented Reality
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