In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
Starting on Thursday, Papa John’s customers who order a Superhero XL two-topping pizza can scan a Snapcode with the Snapchat app for iOS or Android and then scan the specially-labeled Spider-Man: Far From Home pizza box to unlock a pair of AR experiences.
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Source: Papa John’s Launches ‘Spider-Man: Far from Home’ AR Experience via Snapchat