After parting ways with Papa John’s, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
After scanning specially marked pizza boxes using the Beanbag Blitz mobile app, customers can unlock a virtual game of cornhole, the tailgating pastime whose name varies depending on where you live in the US.
The game can be played without scanning the pizza box, but the box is required to play in AR. Without a physical pizza box, the image of the pizza box in the app serves… more
Source: Pizza Hut Teams Up with NFL for Scannable Pizza Boxes & Augmented Reality Beanbag Game
