With the Masters, one of professional golfing’s four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
A new Lens in the Snapchat camera carousel places a white visor with the Masters logo and a pair of mirrored sunglasses on the user’s face. And when a Snapchat user opens their mouth while using the Lens, a golf club swings across the screen and sends a golf ball flying off screen. All the while, the distinctive piano theme of the tournament plays in the background.
The experience doubles as a portal… more
Source: Pretend You’re Playing Golf in The Masters Tournament with Snapchat’s Latest AR Lens
