Earlier this week, an article on Business Wire reported that leading developer of holographics, AI, Virtual and Augmented Reality, Pulse Evolution Corporation, has announced a joint venture with Augmented Reality specialist, Augmently, Inc.
The partnership is aiming to obtain digital celebrity assets as well as boost Pulse’s digital portfolio of performers and artists. The organisations are already developing AR technologies and applications for global distribution.
The founder and CEO of Augmently, Mr. Ziggy Kormandel, is quoted to have said that their focus is to use mobile devices to expand the consumer experience of AR, as they will benefit from the partnership. The Chairman of Pulse, John Textor, is also quoted to have said that their development of digital humans can really make a difference in society by working with companies like Augmently.
By increasing awareness of AR amongst consumers, enterprises can sooner realize the benefit of such technology and use it to their advantage in the industry sector.
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