When it comes to the athletic footwear retail game, it’s just not enough to just sell shoes anymore.
Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York City store and the launch of its new basketball line with a web-based AR activation.
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By scanning QR codes at two in-store displays via the mobile web app, shoppers can interact with Puma’s mascot and… more
Source: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
