Apple’s in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino’s finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Last week, Shackleton Whisky launched an augmented reality experience via Shazam’s app for iOS and Android.
After scanning specially marked Shackleton Gift Boxes via the Shazam app’s camera, the artwork of the product comes to life, with a virtual ship sailing forward into the real world. From there, users can view videos documenting the voyage to Antartica by the brand’s… more
Source: Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky
